About Acre Iron

Acre Iron is an equipment sales marketing agency built on one idea: iron sells better when somebody actually tells its story. Skippy, Ben, Mike, and Charlie work together to streamline the process and provide a consistent experience, photographing the machine, learning its history, pricing it with the seller, and putting it in front of buyers who intend to run it. That teamwork means more visibility and more effort on every listing, with the same transparent, honest approach on every deal.

That means no auction clock, no mystery fees, and no surprises at the end. The seller approves the asking price and the final terms. Acre Iron is paid only when the equipment sells.

Skippy brings over 30 years of sales and relationship-building experience to Acre Iron, built on honesty, integrity, transparency, and accountability. He helps cover the Bay Area and beyond, working closely with clients to make sure every sale reflects those same values from start to finish.

Charlie Kain-Williams and Ben Kaplan have over 20 years of sales and marketing experience combined. They know how to treat a customer and make the process for selling used equipment simple and stress-free for their clients. Being in their thirties, they understand the power of online marketing and how to capture equipment digitally for buyers across the country and around the world. Together, they cover the San Francisco Bay Area, giving clients personal service when it's time to sell their used trucks, trailers, and heavy equipment.

Mike Joseph handles the Southern California region and does a terrific job. His easygoing, friendly nature puts buyers and sellers at ease throughout the entire process. He comes from a background of over 20 years in the car auction business and knows how to make a deal. He has represented large outfits like Bragg Crane, Mr. Crane, Goldsmith Construction, Capistrano Crane, Onyx Paving, and Crane Rental Service.

Our transparent pricing method puts sellers in control of the sale without the headaches. We do everything in our power to make buyers feel comfortable and confident in their purchase, while ensuring the safety of the transaction all around.